R&D MARKETING
Every day bright ideas are brought to life, by universities, R&D projects, technology trials, testbeds and government funded programmes. But all too often these innovations stay hidden away.
And in that scenario, we all lose. Government departments don’t realise the full potential of their investments, universities struggle to secure further funding, great inventions are never commercialised and the world never benefits.
Even when R&D does successfully translate into a product, success is not guaranteed. The days of “if you build it, they will come” have long gone. If they ever existed. If the groundwork hasn’t been laid in advance, markets can be disinterested at best and distrusting at worst.
All of which means you need to think about your communications strategy long before you have a product to sell. But how do you market something that doesn’t exist yet?
We’re here to help with our unique approach to marketing innovative technologies, advancements and even the R&D process itself. So you can unlock new opportunities, engage previously hard-to-reach audiences, change perceptions and even inform future policy.
“I’ve been working with Innovate Comms for a number of years and they have completely changed my perspective on what it is possible to achieve with innovative communications strategies – no longer a nice-to-have, it is now an integral part of any of our innovation initiatives.”
Peter Shearman, Head of Innovation UKI, Cisco